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Cookie Policy  

Cookie and Other Trackers Policy 

This cookie policy (hereinafter the “Policy”) is intended to inform users of the website  https://www.campusofthefuture.hec.fr/ (hereinafter the “Site”) about how cookies are  used by the HEC Foundation, as well as the options available to users to accept, refuse,  and manage their preferences regarding these cookies. 

 

Cookies (hereinafter “Cookies”) are placed on the terminal device (computer,  smartphone, tablet) of any visitor, donor, prospect, or user of the Site (hereinafter the  “User”) who browses the Site and/or uses its functionalities (hereinafter the “Services”).  Cookies are text files that can be used by websites to make the user experience more  efficient. 

 

1. Types of Cookies Placed, Purposes, and Partners 

 

Different types of Cookies are placed on the User’s device through our Site by various  partners. 

 

1.1. Technical Cookies 

 

Technical Cookies are essential for the functioning of the Site. They do not allow  behavioral tracking or identification of the User. They are placed by default and cannot  be disabled by the User, as the Site cannot function properly without them. 

 

These Cookies are used for the following purposes: 

  • Ensuring the security of the Site or requested Service 

  • Enabling the User to use the main functionalities of the Site 

  • Saving the User’s choice regarding the acceptance or refusal of non-technical  Cookies 

     

1.2. Audience Measurement and User Experience Improvement Cookies 

 

If the User consents via the Site’s Cookie banner, these Cookies help establish  statistics on visits and the use of various elements of the Site (sections and content  visited, navigation paths). 

 

These Cookies are used for the following purposes: 

  • Understanding the Site’s audience through statistics or combinations of data  from various sources 

  • Developing and improving the Site’s Services using information about the User’s  activity on the Site

 

1.3. Advertising and Personalized Content Cookies (excluding  geolocation) 

 

If the User consents via the Site’s Cookie banner, Cookies that enable the display of  personalized advertising and content (without using the User’s geolocation) will be  placed on the User’s device. 

 

These Cookies serve the following purposes: 

  • Storing and/or accessing information on the User’s device to recognize it during  future visits, for one or more of the purposes listed below 

  • Creating profiles for personalized advertising 

  • Creating profiles for personalized content 

  • Actively analyzing device characteristics for identification 

  • Using limited data (such as approximate location, site visited, device type) to  select targeted advertising 

  • Using profiles to select personalized advertisements 

  • Using profiles to select personalized content 

 

1.4. Geolocated Advertising and Content Cookies 

 

If the User consents via the Site’s Cookie banner, some of our partners will use precise  geolocation data (within a radius of less than 500 meters) in order to: 

  • Store and access this geolocation information to display targeted advertising 

  • Store and access this geolocation information to conduct marketing studies for  better market understanding 

 

1.5. Performance Measurement of Personalized Advertising and Content  Cookies 

 

If the User consents via the Site’s Cookie banner, these Cookies are used for the  following purposes: 

  • Measuring the performance of personalized advertising to determine how  effective the advertisement was for the User 

  • Measuring the performance of personalized content to determine whether such  content reached its target audience and matched the User’s interests 

 

2. Accepting or Refusing Cookies 

 

Technical Cookies

In accordance with applicable regulations, the HEC Foundation may place Cookies on  the User’s device without requiring consent when these Cookies are strictly necessary  for the functioning of the Site. Only prior information is required. 

 

All other Cookies 

The placement of non-technical Cookies requires the User’s prior consent. 

Upon the User’s first visit to the Site, a Cookie banner appears. Through this banner, the  User may: 

  • Accept or refuse all non-technical Cookies by clicking “Accept and close” or  “Refuse and close” 

  • Accept only certain non-technical Cookies by clicking “Customize” 

 

Refusing non-technical Cookies does not restrict access to the Site ; however, it may  limit some functionalities. 

 

The User’s choices (consent or refusal) regarding Cookies will be stored for 13 months.  After this period, the User’s choice will be requested again during a new visit to the Site. 

 

3. Withdrawing Consent or Changing Cookie Preferences 

 

The User may withdraw consent or modify their preferences for non-technical Cookies  at any time by clicking the link below or the "Cookie Preferences" link available on all  pages of the Site.

 

4. Cookie Storage Duration 

 

Cookies are considered “persistent” when they remain on the User’s device until they  expire or until deleted by the User. 

 

Cookies are considered “session” Cookies when they are automatically deleted when  the User closes their browser. 

  • Persistent Cookies may be stored for up to 13 months from their placement or  the User’s consent. 

  • Session Cookies expire at the end of the User’s browsing session.

 

5. Policy Updates 

 

This Policy may be updated at any time in the event of changes to the applicable  regulations. Users are encouraged to review this Policy regularly, along with its latest  update date.